Team World Rugby appoints Legends as Official Retail Partner of Rugby World Cup France 2023

Following record sales of Official Merchandise during Rugby World Cup 2019 in Japan, World Rugby, through its main licensee IMG Legends, has appointed Official Retail Partner and Operator of Rugby World Cup 2023next year in France.

From September 8th to October 28th, the main event of the Fifteen Men’s Game will build on the huge audience, media and commercial success of Japan 2019 with Legends as the official commercial partner and promoter.

Legends will operate all official Rugby World Cup 2023 retail stores at the venues and in the host city areas. Two flagship stores are also set to open in Paris and Marseille in August 2023. In line with World Rugby’s mission to create an exceptional fan experience, physical stores will be stocked with merchandise from all 20 participating teams and exclusive men’s event memorabilia and women. . and children as well as a huge selection of officially licensed merchandise including official replica t-shirts and the official Gilbert match ball.

Rugby World Cup 2023 will set new standards in social responsibility, inclusion and sustainability for the premier rugby event, with one of the four main pillars focusing on respect and protection of the environment. As Official Retail Partner and in line with the Rugby 2030 Global Environmental Sustainability Plan, Legends will support all environmental initiatives by offering retail sales for Rugby World Cup 2023 in line with the Rugby World Cup 2023 company’s current delivery standards for its global operations.

It’s 16 years since France hosted the tournament and 10 years ago the Rugby World CupThe tenth It’s expected to be an incredible output both on and off the pitch. Throughout the seven weeks of the tournament, international fans and the French public will celebrate Rugby 200 togetherThe tenth Year of birth. (1823-2023).

Global Rugby CEO Alan Gilpin said: “Our goal is to provide a world-class experience for rugby fans in France in 2023 and Legends will help us fulfill that mission by bringing their deep expertise and experience to deliver a great event . With a network of official retail outlets stretching across all venues and host cities, together we will innovate and give fans a tangible reminder of what promises to be an incredible tournament on and off the pitch.

Victoria Huxley, Vice President of Retail at Legends International added: “Legends is proud of our longstanding relationship with World Rugby and we are delighted to once again deliver an incredible retail experience and large scale offerings for Rugby World Cup 2023 in France. , a place where Legends has a growing presence and involvement.

Rugby World Tour

World Rugby is an international federation and global movement with over 500 million fans and 7.69 million players across its 129 affiliated national associations across its six regional federations.

Based in Dublin, Ireland, World Rugby aims to develop rugby by making it more practical and accessible, with a vision of a global sport for all, true to its values. The driving force behind the sport’s remarkable growth has been its portfolio of major events from World Rugby, the men’s and women’s Rugby World Cup and the U-20 Championship, which celebrates the sport’s future stars, to the exciting rugby Men’s and Women’s World Championships. Sevens and the HSBC World Rugby Sevens series which helps attract new fans.

The financial success of the Rugby World Cup allows men to invest record amounts in the development and growth of the sport, from the field to the podium, to ensure the sport is accessible and enjoyable for as many people as possible. Between 2020-23, FIFA will invest over £565m in the sport.

About Rugby World Cup France 2023

Rugby World Cup 2023 will take place in France from 8 September to 28 October, with matches taking place across nine venues in ten host cities. The tournament is the 10th Men’s Rugby World Cup and the second to be hosted by France after a memorable event in 2007.

The 2023 FIFA World Cup will mark the year that marks the sport’s 200th anniversary since rugby schoolboy William Webb Ellis is credited with inventing the game of rugby by catching the ball and running in 1823.

Rugby World Cup 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event and will aim to build on four key pillars of the tournament’s legacy: working on sustainability and the circular economy, supporting education, training and employment, respect and Protecting the environment and promoting inclusion. By advocating for gender equality.

The 15-year-old men’s standout event, Rugby World Cup 2023, will feature 20 teams – 12 of whom qualified directly by finishing the top three in their group at Japan 2019 and eight through the global qualifying process – with 48 games over 51 days.

About IMG

IMG is a global leader in sports, events, fashion and media. The company powers some of the world’s biggest athletes and fashion icons; owns and operates hundreds of live events each year; It is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports coaching and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

on legends

Founded in 2008, Legends is an experienced company with six global divisions – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise and Global Technology Solutions – offering customers and partners a platform for service solutions with 360-degree data and provides analytics. To strengthen their brand and implement their vision. Legends currently works with high-profile clients across all industries, including professional sports; Collective. Sightseeing features; Entertainment; conferences and leisure. We are industry leaders in the design, planning and delivery of exceptional sports and entertainment experiences. For more information, visit and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

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