How to better regulate artificial intelligence, fight against prejudice and excess, and work towards establishing trustworthy AI, based in particular on transparency, without impeding innovation? To answer these questions, the think tank Digital New Deal presented its report “Trusted AI, Strategic Opportunity for Digital and Industrial Sovereignty”. The authors have developed 18 proposals to make AI better and propose an “AI of Enlightenment”.
We asked Julien Chiaroni, Director Grand Défi in Artificial Intelligence at the General Secretariat for Investments, and Arno Pons from the think tank Digital New Deal 5 questions.
In a few words, can you introduce us to the Digital New Deal think tank and its role in the French and European digital landscape?
The role of our think tank is to contribute to the creation of a European and humanistic “Digital Enlightenment” by enlightening public and private decision-makers on issues of digital sovereignty.
We are fully dedicated to issues related to the centralization of authority and the capture of value by Big Tech. We offer concrete solutions through regulation and cooperation. Our publishing and advocacy activities are having quite a significant impact: for example, 2.4 billion Google Shopping fines, GAFA tax, etc.
What do you call the “do tank”?
Our do-tank activity is the natural extension of the think tank.
It aims to create a “third digital way”, an alternative to American and Chinese offerings, by helping business sectors and local authorities build trustworthy ecosystems. The do-tank builds technological alliances, such as the constitution of a “data space” within the framework of Gaia-X.
How do we set up an AI label?
The trust mark is key to the trust ecosystem as it allows manufacturers to certify their compliance with the law. It is systemic in the sense that the opposite (private self-identification) reinforces the opacity of monopolistic corporations.
It is a chain of trust with organizations at every stage that must respect a “separation of powers” between each: values in the charters, regulations translated into harmonized standards, labels for additional audits, certifications and investigations. Our recommendation is therefore to prioritize official/government labeling and to pool ecosystems to create a European NIST or LNE capable of issuing EU labels with extraterritorial appeal.
What principles and values do you associate with “the AI of Enlightenment”?
The challenge is to prevent algorithmic bias from becoming either economic bias (purely commercial American AI serving the interests of Silicon Valley oligopolies) or political bias (Chinese AI monitoring and evaluating citizens on behalf of the interests of a totalitarian power). will.
On the contrary, the AI of Enlightenment is a European AI, ethical, transparent, respecting our humanistic values. Indeed, the public and economic actors must have “trust” in these AIs that run their lives (access to consumer credit, job referrals, health, etc.).
It is a question of sovereignty, but also of competitiveness, especially for our industries, which can turn trustworthy AI into an opportunity to (re)conquer markets previously monopolized by Big Tech.
What are the strategic axes presented in the report that help build trust in AI?
To build trust in AI, we need to create the conditions for trust through regulation and create an ecosystem of trust through collaboration. The common thread running through these recommendations is the issue of governance.
We propose to equip ourselves with bodies that do not exist today: a joint IA-Data governance and an IA industrial alliance (as is the case with Data with Gaia-X).
A strength of our report is the proposal to create an InfraTech (bringing together innovative software infrastructure startups). The aim is to form an intermediate layer that will make it possible to reduce the costs of market access (“level playing field”) and to contain and, above all, to conquer the big tech market (which benefits from “winner takes all”) Effect). “).
InfraTech is a potential scalability lever for FrenchTech and European industry if we manage to build this end-to-end package offering to offer a credible proposition to the multitude in the face of GAFAM monopolies.