Rugby Union – Top 14 – USAP looking to keep growing

Back-to-school conference, this Friday in Aimé-Giral. In the presence of President François Rivière, Bruno Rolland, general manager of the club, and Patrick Arlettaz, promoted to general manager of the athlete, presented the new USAP project.

During yesterday’s back-to-school conference, François Rivière was initially pleased that his club had become “an indispensable tool in the life of the territory”. It builds on the excitement that played out in front of a full house in the last two games in Aimé-Giral vs. and UBB. The crowd of club fans who traveled to Mont-de-Marsan for the qualifying final, “between 2,500 and 3,000 Catalans”, impressed him. As did the viewership reported by Canal+ for the broadcast of the dam: 600,000, “that’s as many as Castres-Toulouse the day before… That says a lot about the impact that USAP can have on our championship. The club received more messages of support for getting into the top 14 than for getting into the top 14! Based on this observation, it is now time to prepare for the future.

Sporty: The Marty Vilaceca duo reconstituted

Patric Arlettaz is 10 years younger! Keeping his club in the top 14 has taken a lot of pressure off the Catalan technician. “We have achieved our goal of the last two seasons,” he says. The rise to the top 14 then the stop! From now on, our approach is part of the desire for progress and more efficient organization. As a result, Arlettaz becomes the club’s general sporting director, replacing Christian Lanta, who has asserted his rights to resign while remaining on the club’s board. He will oversee the athletic aspect of USAP and will work hand-in-hand with new coaching duo Marty-Vilacéca. The couple who have been responsible for Hopes for the last few years are being reconstituted. “Guillaume will join us after five great years with the Espoirs,” continues Arlettaz. He will find “Zaza” Marty, Head of Field Operations and who proved in his first season with us that he knows how to lead a group. It’s interesting for a group to hear a new discourse, a different philosophy. Perry Freshwater and Gérald Bastide complete the team. “I am pleased that with Toulouse we are the only ones in France to rely on a staff that relates to local skills…”
On the recruitment side, the workforce for the 2022/23 season is taking shape with the announcement of the arrival of England second-line player Will Wity (see opposite). He is the sixth recruit from Perpignan following the signings of Victor Moreaux (2nd row, Racing 92), Kelian Galletier (3rd row, Montpellier), Tongan Ma’afu Fia (right column, Bath), Australian Jake McIntyre ( Opening scorer, Western Force) and Boris Goutard (back, RC Narbonne). The seventh reinforcement, Dorian Laborde (center forward, RC Toulon), is not far behind. With the addition of Espoirs Pérez, Montgaillard, Bertheau, Ramasibana and Chinaro, the squad is practically complete.

Economical: Increase the budget to 20 million

The development of the club requires an increase in the budget. Closed at 18 million euros, it is set to increase to 20 million next season. In any case, it is the wish of François Rivière. “Everyone has to make an effort in their place. I financed the capital increase 100%. But we cannot always say: “The shareholder only has to pay!” “For eight years I have made the necessary efforts, I have invested the necessary money and I have no intention of quitting or leaving the club. But we need help. In order to continue to grow, the USAP wants to be able to rely on all goodwill. Since maintenance, USAP has recorded 1,200 subscribers and is targeting 5,000 subscribers, a number the club has not reached in 10 years. The club believes it is possible to increase the maximum capacity to 15,000 spectators by equipping the scales or the Goutta grandstand.
But box office receipts only account for 15% of sales. The club must also increase its volume of partner services and hospitality. It will finance the expansion of the Can USAP club to double its capacity (500 seats instead of 250) and launch a global reflection on the management of the Aimé Giral stadium (parking, refreshments, reception). USAP has just renewed its partnership with Adidas for the next two seasons and will announce the name of its shirt sponsor in July. The aim of the heads of state and government is to increase the partners’ share of the budget to 10 million euros in order to reach the total budget of 20 million.

Infrastructure: The World Cup Effect

The club’s infrastructure improvement file is always under construction. Patrick Arlettaz’s exit shortly after USAP’s maintenance over the precariousness of his team’s installations sounded like a cry of alarm. The move of club training to the Parc des Sports was aimed at protecting and relieving Aimé-Giral’s pitch. The bet is practically won. That of training and education centers still needs to be increased. Building on the level of the Parc des Sports remains the most plausible possibility. “We need to reassure parents about the infrastructure that will host our future young hopefuls,” explains Bruno Rolland. If the site were to be freed up for the future center, our young people would be close to the training campus and the university. The GIP 2023 decision on the accommodation of the teams that have not yet chosen their base camp must be made by the end of July. The United States or Tonga interest Perpignan. A positive response from the World Cup organizers could help resolve the situation. And offer the USAP this development tool that it has been asking for for several months.
Giles Navarro

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