Fifteen major companies set up the ASM Impulsion Auvergne Foundation

Unity is strength. In terms of sport, of course, but also when it comes to supporting projects to promote sports health in all its forms. Fifteen emblematic companies based in Auvergne have therefore decided, with the support of ASM Omnisports, to form the ASM Impulsion Auvergne Foundation, which will be officially presented and inaugurated this Tuesday, June 14th at the Michelin Stadium in Clermont-Ferrand.

A foundation not closed

The idea didn’t fall from the sky. It extends the establishment of the endowment fund created in 2019, which already reflected the desire for openness of the ASM institution. Now it goes on, with an annual budget of initially 500,000 euros, supplemented by these founding companies that have already been promised for five years.

The fifteen companies involved
ACC-M, Crédit Agricole Center France, Centaurea, La Montagne Center France, Europe Service Autec, Gédimat Bomeil-Boulard-Verdier, Intermarché Isoma, Limagrain, Lojelis, Matière, Michelin, Omerin, PGDIS, Quantel Medical and Théa.

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A board of 23 members has been set up, as well as an office (six members) specifically responsible for selecting the projects that the Foundation will support.

“It’s not a closed foundation,” specifies President Jean-Marc Gendre, also head of Quantel Medical. Any new patron is welcome as soon as they wish to become part of a collective. »

Five pillars of action

Five pillars will guide the actions of the foundation: sport for health (prevention), sport for everyone (accessibility), sport for integration (participation in society), sport for performance (support for top athletes) and sport for life (wellness). ). With a desire to work in both urban and rural areas. A General Delegate, Pascal Couasnon, and an Administrative Manager, Clara Bouvier, initially form the operational team.

Two projects will take shape very quickly. The first concerns the “Active Breaks” system, set up as part of a partnership between ASM Omnisports and the Clermont-Ferrand Academy and previously tested in some schools. Thanks to a donation of 186,000 euros, it can be used from the start of the school year in 380 primary schools in Auvergne (12 in Allier, 8 in Cantal, 10 in Haute-Loire, 356 in Puy-de-Dôme ). Trained trainers supervise the exercises offered during his active breaks before they pass the baton on to the teachers.

It’s just a start

In addition, the foundation undertakes to support state-approved sports and health centers in Auvergne that offer their members a health course. They are four (Montluçon, Mauriac, two in Clermont) and can accommodate around 600 people.

But that’s just the beginning. ASM Impulsion Auvergne wants to expand its radius of action quickly. And become a reference.

Contact. Website: Mail: Telephone, Clara Bouvier:

147 jobs created or secured with Réseau Entreprendre Auvergne

You have decided to join ASM Impulsion Auvergne and explain why

Xavier Omerin (Omerin Group)

“I’m starting with these vibrant local businesses to get involved in this great work. I expect from the foundation that as many clubs as possible can claim to have been helped, encouraged and supported in a targeted, concrete, new campaign. This is solidarity. It will be necessary to maintain larger projects, but also more modest ones, for example, supporting an Ehpad in acquiring equipment for sports exercises. Why not hospitals too, like we did with the Omerin Foundation. All these little things together make beautiful works. When the foundation has gained a certain notoriety, I think that the many sports clubs of all kinds will not be short of ideas. »

Sylvain Jourdy (Lojelis)

“As part of our overall entrepreneurial project, we want to offer our employees a professional alternative. You will eventually lead projects related to esports through ASM Omnisports. Our staff will be made aware of this and will be proactive. We give them time to set up social projects related to sport. I expect the foundation to support these initiatives. »

Jean-Frédéric Chibret (Thea Laboratories)

“We are present in 75 countries, but our only headquarters is in Clermont. We need strong companies, a strong region to attract talent, and this foundation helps to achieve that. We also follow this approach with our Théactif association with numerous activities. It is very important for well-being to have this approach. First of all, the foundation relies on ASM. It’s good and it will make a draft. A bit like our Théa Foundation, we finance, we raise awareness, but we don’t do it ourselves, we support projects. It will be the same with ASM Impulsion. »

Thierry Cezard (ACC-M)

“It is important to share a CSR approach with our employees and shareholders, customers and suppliers. The ASM Impulsion Foundation enables us to undertake larger, more media-friendly projects that have a positive impact on our business. Recruitment is an important goal for us today. Corporate Social Responsibility is also becoming a decision factor for all of our new employees. Thanks to ASM Impulsion, whose name and brand unite the people of Auvergne, we have bigger ambitions. We expect this foundation to support noble social initiatives. Sport is a first goal, health of course, but also integration. »

Philippe Laurent (Centaurea)

“When we talk about preventive medicine, it is about nutrition, but also about physical activity. Thanks to the know-how of ASM Omnisports, the foundation can address everyone appropriately. You have to reach as many people as possible, starting with the children. The grouping allows initiatives to be deployed together by addressing the entire area, both in Clermont and in urban and rural areas. This is a very important dimension for me. »

200 million euros for Parc Cataroux, a symbol of the ongoing metamorphosis in Clermont-Ferrand

Patrick Campo
Twitter: @patricelmt
Pictures by Franz Campagnoni

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