OBSERVATORY FOR SPORTS COMPANIES – The first edition of the Women For Future forum took place this week in Paris.
Souad Soulimani has been a member of the Sport Business Observatory since 2016. She is the founder of MediaSpoliS, specializing in media education and the production of content for women leaders, and President of Radio Déclic, which gives working-class residents a voice on important societal issues. The Sport Business Observatory is the think tank of the company In&Sport, whose mission is to provide analysis and decoding of the development of sport, both in its economic and social dimensions.
On Thursday June 2nd there were no problems accessing the mythical lawn of the Parc des Princes. So yes, you needed your ticket, but no, nobody jumped the barriers or blocked the passageways. No unmanageable crowd and no camera looking for excitement, despite the 6,500 networked in these early hours, more than 250,000 at the end of the day of this Women For Future: the new rules of the game!
That day, talent and sharing met in the heart of the stadium with the voice of Olympic runner-up Sarah Ourahmoune announcing the color in an impassioned first round.Today is your chance to share your experiences and move forward together without stepping on the brakes. Yes, there are still battles to be fought for the recognition of women in sport and elsewhere, but it is possible and we are working on it. Believe in yourself, you have talent and determination.»
Two pioneers also share this strength and determination on stage. From 9 a.m., Evelyne Ciriegi, the first woman to chair a CROS and President of the Regional Sports Conference in Île-de-France, will speak: “ There are still hurdles to be overcome, the world of sport and business remain areas in which women still have to assert themselves and take their destiny into their own hands. But I believe that together we move forward and that the men are also on our side to take on the challenge. You have to be brave and believe in yourself when the road is long and mentalities still need to be shaken up “.
More than 250,000 spectators joined the 1st edition
Moving forward together and with more and more viewers connected throughout the day to reach more than 250,000 connections as Brigitte Henriques, first female President of the National Olympic Committee, expresses herself and reaffirms her pride in representing the sport movement. “We have a sports model in France that we should be proud of, with committed volunteers in all areas and women running actions and projects through sport that we need to promote. Our champions, of course, but also the younger generation. I was in Aubervilliers this morning to greet the Citizen Services Volunteers and I can tell you that in Aubervilliers, in Seine St Denis and throughout our territories, the commitment and the talent are there. Today demonstrates that we are building a solid legacy post-Paris 2024 with meaningful values.»
The tone is set and is respected by all the actors present with sports, business and female leadership. In addition, Jean-Christophe Tortora, speaking in front of the stands, recalls the somewhat crazy challenge that he and Sophie Iborra decided to take on: “Today I am pleased to welcome you to this stadium where sport and business have their place and I would like to say that we are in the Parc des Princesses, the day is dedicated to you ladies, so take advantage of it carry out the certificates and projects. .The challenge of the day was considerable: to occupy the field and establish women as asserted leaders in a society that sometimes doesn’t always see them as their fair value.
Embodied ambition, accepted business
Boldness and ambition marked the day, which ended notably by the mayor of Paris, Anne Hidalgo, unswerving in her desire to ensure that women can exist in all fields, as she will explain on stage.
Godmother Sarah Ourahmoune has the last word. “We must fight, continue to inspire one another, and most importantly, assert ourselves. Don’t be afraid of failure or the looks of others. Every woman has the ability to emancipate and achieve through sport, and today we can thrive by making our own choices and breaking the glass ceiling. Yes, we take a beating, but we learn to give it back and, most importantly, to make ourselves heard by all actors. Fighting in a ring or in a shop is the same“.
This is a great conclusion that will be completed by Sophie Iborra, who is moved and no doubt proud to have accepted the immense challenge of creating female leadership on the magical lawn of the Parc des Princesses in front of her daughter in the stands in this fight will have scored a decisive goal for equality I want to thank you all and say to my daughter that I have done all of this for her. Here it is for you “.
This message of love and hope, carried by a challenging woman, resonates within all of us, it is an essential commitment to the young generation who will build tomorrow’s society and who must continue the fight after the JOP Paris 2024. That of a sporty, inclusive society that is not afraid to speak up about women’s sports business by accepting that talent comes first. As Jean-Christophe Tortora said on the microphone: “The light comes from the woman. And today there was a lot of light in the Parc des Princes.»
Let’s all make sure it never runs out and for the real ones… I confirm. Paris is magical, even more so with the accent of Toulouse.